Personalize Customer Experiences on Web
Adobe Target
Adobe Target is a powerful tool that helps businesses deliver personalized experiences to their customers across all channels. It is a cloud-based solution that allows marketers to optimize their content, offers, and user experience based on customer behavior, preferences, and interactions.
Master Your Customer Journeys with the All-in-One,
Power-Packed Tool.
You're committed to creating the ideal customer journey—investing in behavioral targeting, A/B testing, and recommendation tools. But despite your efforts, these solutions aren’t working in sync. Your data is still siloed across multiple systems, making it difficult to see the full picture.
That’s where Adobe Target comes in. It’s a powerful, unified solution that can transform your approach. Whether you're implementing Adobe Target Standard for core functionality or going all-in with Adobe Target Premium for advanced capabilities, the transition can be complex. With experienced consultants guiding the way, the process becomes smoother, more strategic, and far more effective.
Experienced developers know how to make digital transformation painless for your team and invisible for your customers.
Adobe Target Capabilities
Everything You Need to Keep Your Customers Coming BackA rich set of features and native Adobe integrations combine to give you
unlimited personalization power.
Customer Touchpoints
- Web
- Mobile web
- SPA
- Mobile apps
- Connected devices
Auto-Personalization
- Multi-armed bandit model
- Random forest model
- Thompson sampling model
- Rule-based personalization
Advanced Testing
- A/B testing
- Multivariate testing
- Auto allocate
- Auto-target
- SEO-friendly testing
- Traffic estimator
Native Integrations
- Adobe Analytics
- Adobe Campaign
- Adobe Experience Manager
- Adobe Launch
Adobe Target Services
Our expert team offers a range of services to help you get the most out of your investment.
Strategy & Consulting
You get a comprehensive and tailored Adobe Target implementation strategy. Our expert guidance helps you create personalized customer experiences and measure the impact. We help you excel in personalization and achieve marketing objectives.
Implement & Integrate
We provide end-to-end implementation services, from setting up the system to configuring campaigns. You can count on the seamless integration with all your systems, Adobe Analytics, Adobe Campaign, and Adobe Experience Manager..
Support & Maintenance
We make your Adobe Target run smoothly and efficiently. We provide ongoing support, regular updates, and upgrades, help you troubleshoot issues, maintain integrations, and ensure that your campaigns are running at peak performance.
Testing & Optimization
Maximize the value of personalized communication through constant optimization of your campaigns. We help you set up A/B and multivariate tests, and turn on AI-powered features to ensure your brand communication matches customers’ expectations.